Project Intro and Background
Our Web Analytics Manager Karen noticed from the web data that most of the visitors to our website are Small Business Owners. To answer that, we’d like to create a solution page to help them find out what are our key offering to each of their needs.
Therefore, the objective of this project is to guide small business owners to the products they need, so that they can get started with Salesforce more quickly and easily. This is a great showcase of marketing our “solutions” other than “products”, which is more attractive and relevant to our audience.
View the live page here >
Interactive Solution Page
In early 2016, I was fortunate enough to have been appointedby TaraBliss Spa as Digital Marketing Consultant for their strategy planning, campaign management and execution. Besides delivering an Online Presence Analysis (of all channels including their Website, Blog, Facebook Page, Instagram Account etc.) and creating a comprehensive Digital Marketing Plan, I helped the brand execute digital campaigns, maintained their social marketing calendar, managed social channels, created and launched their email newsletter (on Campaign Monitor), optimized their products’ eCommerce presences (on Lazada, Qoo10) and listings with premium content. I also managed several undergoing digital projects for their official website (https://www.tarabliss.com.sg/) and their WIP eCommerce site (apothecary).
Adobe Symposium 2016 in Singapore happened on Thursday, the 28th of July. As a part of Adobe’s enterprise customer and loyal individual user of more than 10 years, I attended the event to find out what they have to offer in terms of new technologies, features and solutions. I felt overall it’s an inspiring event with the latest product and technology demos and interesting topics and trends.
Digital Marketing nowadays is nothing but putting your customer and your audience at the centre of everything you do. As a customer, the request is simple and powerful “Assure me, know me, empower me and delight me”. With that, companies should use technologies available to deliver that customized unique experiences to the customers.
On January 28, I had the pleasure to attend Adobe Advantage Forum Singapore as my first event of 2016. I find the event rather worthwhile because it provides not only the latest technologies and functionalities that Adobe Products offer, but also it sparks creativity and conversations around latest trends of the user experiences as well as design.