Our Web Analytics Manager Karen noticed from the web data that most of the visitors to our website are Small Business Owners. To answer that, we’d like to create a solution page to help them find out what are our key offering to each of their needs.
Therefore, the objective of this project is to guide small business owners to the products they need, so that they can get started with Salesforce more quickly and easily. This is a great showcase of marketing our “solutions” other than “products”, which is more attractive and relevant to our audience.
In Feb 2016, I’ve got an opportunity to work on an interesting project – an Agenda page for Salesforce’s World Tour Melbourne. The marketers would like the page to represent a “Perfect Day” for each of the 6 streams – “Sales”, “Marketing”, “Service” etc., and the functionality for the users to click each of the breakout sessions to read more about that session. Instead of creating a single page of each of the Perfect Days, our team decided to leverage the current “Agenda” page and add a “Filter” function to it, and I’ll be coding the page so that we have a beautiful and user-friendly web experience for the visitors to view that perfect day on a single page. View the live page here >
My responsibilities and requirements of this project were:
This game “Defying Gravity” is for bringing awareness of the Scotch® Restickable Tabs. The overall concept was to show that it can be used on any surfaces and it can be stuck over and over again. There was a TV commercial which shows an outer space environment so we’ve decided to design the game based on that. The above was just some of the screenshot to showcase the basic concept.
For all the social media designs, I try to make the designs as enticing as possible and make sure the User Interface is clear for the visitor to know how to join, and easy to use. The above is for a “Name the dish” campaign to enhance brand awareness for Scotch® kitchen scissors, which was taken out on Facebook.