Adobe Symposium 2016 in Singapore happened on Thursday, the 28th of July. As a part of Adobe’s enterprise customer and loyal individual user of more than 10 years, I attended the event to find out what they have to offer in terms of new technologies, features and solutions. I felt overall it’s an inspiring event with the latest product and technology demos and interesting topics and trends.
Digital Marketing nowadays is nothing but putting your customer and your audience at the centre of everything you do. As a customer, the request is simple and powerful “Assure me, know me, empower me and delight me”. With that, companies should use technologies available to deliver that customized unique experiences to the customers.