In early 2016, I was fortunate enough to have been appointedby TaraBliss Spa as Digital Marketing Consultant for their strategy planning, campaign management and execution. Besides delivering an Online Presence Analysis (of all channels including their Website, Blog, Facebook Page, Instagram Account etc.) and creating a comprehensive Digital Marketing Plan, I helped the brand execute digital campaigns, maintained their social marketing calendar, managed social channels, created and launched their email newsletter (on Campaign Monitor), optimized their products’ eCommerce presences (on Lazada, Qoo10) and listings with premium content. I also managed several undergoing digital projects for their official website (https://www.tarabliss.com.sg/) and their WIP eCommerce site (apothecary).
- Email design
- HTML development