Our Web Analytics Manager Karen noticed from the web data that most of the visitors to our website are Small Business Owners. To answer that, we’d like to create a solution page to help them find out what are our key offering to each of their needs.
Therefore, the objective of this project is to guide small business owners to the products they need, so that they can get started with Salesforce more quickly and easily. This is a great showcase of marketing our “solutions” other than “products”, which is more attractive and relevant to our audience.
Earlier last month, one of my friends, Lingfeng, an NUS graduated engineer approached me with several of his projects that need my help. At first he told me about his smart parking system which has already won Hackathon prizes before (which I will write separately about). And this time round he hoped that I could join the team for another Hackathon, Climate Innovation Challenge, which aims to promote innovative, cost-effective green solutions that safeguard our environment.
To align with that, our project was to propose an energy self-sufficient building. The concept of the project was to innovate a new way when we build the foundation piles of the buildings, and using the temperature difference between the core soil (20-40 metres deep) and the hot air reflected on the surface to generate power that’s enough to sustain the whole building.
In Feb 2016, I’ve got an opportunity to work on an interesting project – an Agenda page for Salesforce’s World Tour Melbourne. The marketers would like the page to represent a “Perfect Day” for each of the 6 streams – “Sales”, “Marketing”, “Service” etc., and the functionality for the users to click each of the breakout sessions to read more about that session. Instead of creating a single page of each of the Perfect Days, our team decided to leverage the current “Agenda” page and add a “Filter” function to it, and I’ll be coding the page so that we have a beautiful and user-friendly web experience for the visitors to view that perfect day on a single page. View the live page here >
My responsibilities and requirements of this project were:
This is the marketing report for Insights and More for mens cosmetic market research. The metaphor is a football game – we’re comparing different brands and their markets as football teams, each team has their own star players, their uniforms and their formula. I enjoy the idea a lot and I think it’s an interesting way to present a market report.
The whole process of the designing and developing this website is like the breeze. Perhaps it’s because of the fact that the client is a fashion designer, so it’s easier to communicate on the concept of the website, especially on the aesthetic aspect. I hope everyone enjoys the homepage jQuery header effects as I do.